APP + FILTERS
Canon will create the Natural Photographer app that allows users to have more control over their image, and shoot in the closest format to RAW.
With quick tips and visual cues, this app will down what's going on 'under the hood', exposing the 'Casuals' gradually to new photography techniques and ideas.
This app will also demonstrate the usefulness of being able to control individual settings, and will show the limitations of the phone's sensor and cameras.