Campaign brand logo Art Director  ｜ 2019

AAF National Student
Advertising Competition

CLIENT BRIEF

Elevate America's perception of the hotdog in a 360 national campaign that benefits the industry as a whole and also includes the client brand.

SOLUTION

Embrace the inherent fun in hotdogs, and feed the desire for it by being the brand that stands for FUN.

WHAT IS NSAC?

The National Student Advertising Competition (NSAC) is an annual advertising competition organised by the American Advertising Federation's (AAF). Competing AAF chapters across the nation prepare a campaign using the same client brief, and present their final plan to AAF judges.

This campaign was developed by the 2019 University of Illinois AAF chapter, where Oisin participated as an Art Director. The following materials are content that Oisin directly worked on either in part or wholly.

THE PLANSBOOK

TV SPOT

Co-Produced by Oisin Beaudelot

TV SPOT #2

APP MOCKUP TRIFOLD

This trifold was created by Oisin as a physical hand-out to judges during the presentation to demonstrate the value of the proposed 'Funusual' app. As the presentation event was taking place in South Bend, Indiana, it highlighted 'fun' events happening in the city that very weekend.