The 'Map My City' event needs to grasp the attention of target audience and motivate participation in the local community.
Lean into the concept, and stimulate motivation through examples and sponsored incentives.
There was an opportunity for the team to present the campaign and artwork to local businesses and governing bodies of Champaign-Urbana.
We were successful in securing support from 16 sponsors for incentivising offers, including the local bike sharing platform that offers free rides to any participating.
